Project: Designing at Scale: Systems Thinking and AI-Enabled UX
Project Duration: 2023-Present
Company: Janus Henderson Investors

Problem

• Growing demand for digital experiences across regions and channels
• Inefficiencies from one-off designs and inconsistent execution
• Slow research synthesis and insight generation
• Increasing complexity in maintaining design consistency

Approach

1. Design System at Scale

• Built a component-driven design system in Figma with reusable assets and variables
• Structured components at the global level, allowing updates to propagate across all projects
• Enabled a drag-and-drop ecosystem for teams like Digital Delivery and Digital Change

2. Operational Efficiency

• Introduced reusable templates and patterns to reduce bespoke work
• Integrated UX into broader delivery workflows (Workfront, dev handoff improvements)
• Leveraged external talent (Upwork) as scalable extensions of the team

3. AI Integration into UX

• Introduced AI tools to:
• Accelerate content creation and prototyping
• Improve design iteration speed
• Enhance research synthesis through AI-assisted analysis
• Leveraged AI within user testing platforms to quickly identify patterns and insights
• Positioned AI as a core capability, not an experiment

Impact

• Significantly improved design speed and consistency
• Reduced reliance on one-off design solutions
• Accelerated research-to-insight timelines
• Increased team productivity and scalability
• Established a foundation for AI-enabled UX workflows

Leadership

I led this transformation by combining design systems thinking with emerging AI capabilities, ensuring the team not only adopted new tools but fundamentally changed how we design and deliver experiences.